Meet Your FEI II Coach, Krystal Kelly

Photo: Coach Krystal Kelly pictured in Spain where she has her own private show jumping stable overlooking a beautiful National Park, close to some of Europe's biggest show jumping competitions! 

Fueling Equestrian Ambitions with Elite Training Methods

Our journey began with one clear vision: to make world-class training accessible to dedicated riders who dream of competing and winning. In 2010, driven by the desire to be a professional show jumper, I left the USA to pursue hands-on education with top riders and trainers across Europe. Not coming from a wealthy or well-connected background, I knew I’d need grit, focus, and world-class mentors to make my mark in this industry.

Starting in Belgium, at the Olympic stables where champions were made, I immersed myself in learning the elite training methods that turn passion into podium results. From this foundational experience, I devoted the next decade to studying biomechanics, elite coaching strategies, and performance psychology alongside world-renowned coaches and Grand Prix horses. By 2016, I became the first American certified as an FEI II Show Jumping Coach, a credential that sets our program apart to this day.

Our training approach combines Biomechanics, Mindset, and Muscle Memory—the trifecta of success for ambitious riders. With our step-by-step curriculum, equestrians build lasting skills that rapidly improve their riding, enabling them to overcome plateaus, undo years of unproductive habits, and consistently move up in their sport. Our mission is simple: create a coaching system that gets results. Using science-backed methods and strategic planning, we’ve redefined what’s possible for equestrians at all levels.