Training Plans designed for riders who crave structure, results, and a smarter way to train.
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Fastest selling items in our shop. You can't go wrong with these.

Books, Audio Lessons & Online Coaching Services for Riders Who Want to Ride Better, Look Better, and Feel Like They Belong in the Big Leagues
Our training books, online courses, audio lessons and elite coaching services bring real results, smiles and a skillset deserving of your fabulous horse, to a wide variety of equestrians. Whether you are an adult amateur rider just getting back into the sport, a hobby rider looking to gain more confidence or a competitive athlete looking to move up in levels, our training plans will help you achieve even your biggest riding goals.
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Show Jumping Training Books
Physical or digital books to help you improve your show jumping skills.
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Dressage Training Books
Order as paperbacks or digital pdfs which you can print out and...
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Bundle & Save
Don't know which books to start with or have trouble deciding how...
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Training Journals
Looking for extra journal pages for your multiple horses? Or just looking...
How Our Training Plans Work: Choosing the Right Book for YOU
Don't know where to start?
Order our starter pack and save BIG!
Coach Krystal Kelly Books
5 Months Cross Training Starter Pack: Printable Books (5 Digital PDF Books + Bonus Audio Lesson)































If you are a dressage rider, endurance or trail rider or just ride for fun, start with our 120 days of Dressage Bundle for every horse and rider level.
120 Days of Dressage Training Plans: Printable PDF 4 Book Bundle






























Best Selling Jumping Books

A Word From Your FEI Coach...
The internet has both helped and hurt the equestrian world. On the plus side, riders in remote areas with no access to top-level coaches can now train with experts right from their phone. But the downside? Anyone can claim to be a coach and post videos that get millions of views, often teaching incorrect methods.
Tired of seeing these fake gurus spreading bad advice, I decided to take action.
For over 20 years, my students worldwide have achieved incredible results—results they couldn’t get from outdated methods. After traveling to the farthest corners of the globe in search of answers, I’ve developed an approach that’s the *opposite* of what everyone else teaches. No more following ineffective, old-school military techniques. No more frustrating rounds or empty advice without the science to back it up.
These books and programs are for equestrians everywhere who strive to truly partner with their horses. I can’t wait to hear about your success!

New Release!
Horse riding is a SPORT. That's why rider nutrition and health should be our priority! Unfortunately, many of us aren't eating as well as we should due to a lack of time & energy. With this book, you can eat healthy meals which are easy to cook and enjoyable for the entire family.

The International Equestrian
This group is specifically built for horse riders and owners who want to achieve their biggest riding goals by using our proven methods for leveling up your riding.